Marketing Minute: A Brand Versus a Logo
[This post contains video, click to play] When most people start a business, their mind immediately jumps to creating a logo. That’s because most people think building a brand and creating a logo are...
View ArticleMarketing Minute: The Marketing Conversation
[This post contains video, click to play] Talk to me At its heart, marketing is a conversation you have with your prospective buyers about what you do, why you do it, who you serve, and why that all...
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Creative Solutions to the Thinx Marketing Problem
I read an article in Newsweek today about periods. Not the literary sort, but the kind that every woman encounters as she matures. The article was discussing cultural taboos about discussing periods...
View ArticleCreative Ways to Talk about Serious Subjects
In my last blog post, I talked about coming up with a creative ad campaign to tackle taboo topics in marketing. Today’s blog post is all about developing a marketing campaign to sell an unpopular cure...
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A Case Study in Branding
The toughest challenge a creative entrepreneur faces is in standing out among the crowd of other creative entrepreneurs to let their light shine. Yesterday, I had the pleasure of working with a quilter...
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Top 5 Business Blog Mistakes
For over a decade, blogging has been advocated as a method of driving traffic to your website and demonstrating your authority. However, there is a lot of confusion about what should go into a business...
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You’re Leaving Me Cold
You’ve done the work to put together an email list. You write a great newsletter and you send it out to them. Most of them don’t open it. Those that do, don’t respond to it. The time and effort you put...
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Why Are You Hiding Your Blog?
You write a blog but you bury the link to it in tiny print on the footer of your homepage, and you never mention it to your customers or prospects. Or you put it on the last page of your website, in...
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Make Your Blog Posts Relevant
This is the fifth post in our Better Business Blogs series. In a previous post, I talked about how to identify the five kinds of readers that come to your site and the differences in what kind of...
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5 Strategies to Make Your Blog Posts Useful
Of the mistakes that business blog writers make, failing to make the post useful is one of the biggest. Your blog is like a sampler platter. It allows your visitors to “taste test” what it would be...
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